Job Description

Job Title: Marketing Specialist
Location: Raleigh, NC
Reports To: Marketing Manager
Job Overview
We are looking for a passionate and results-driven Marketing Specialist to join our dynamic team. This role is essential in assisting our organization to enhance its brand presence and effectively communicate our value proposition to the target audience. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies that align with our business objectives.
Key Responsibilities
Develop and implement comprehensive marketing strategies that align with organizational goals.
Conduct market research to identify trends, opportunities, and insights that inform marketing initiatives.
Manage and optimize digital marketing campaigns across various platforms including social media, email, and PPC.
Create engaging content for various marketing channels, including blogs, emails, and social media posts.
Analyze campaign performance metrics and present findings to stakeholders to drive continual improvement.
Collaborate with cross-functional teams to design promotional materials and facilitate marketing events.
Support the sales team by providing necessary marketing materials and resources.
Qualifications
Bachelor's degree in Marketing, Business, or a related field.
Proven experience in a marketing role, preferably with a focus on digital marketing.
Strong understanding of SEO, PPC, and social media marketing strategies.
Excellent written and verbal communication skills.
Ability to analyze data and generate actionable insights to improve marketing performance.
Proficiency with marketing automation tools and analytics software.

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